Which Features to Look In Email Marketing?



In the age of the internet, the way marketing is done gone through a sea change. Most of the marketing is now happening online through emails. And if you are planning to go to email services provider, then you have to look for certain features to make sure that you are doing it in right way.

Message Automation

It is one of the most important features, and you must look for this looking for best email marketing service. It allows you to send emails in response to a certain action or the mails may be sent using a certain set of rules as well. For instance, message automation might have to do with transactions. If the integration is proper, the transaction related messages like order confirmation and shipping confirmation may be automated.

Responsive Layout & Designs

As the number of smartphone users is on the rise, it makes more sense to have responsive designs. With it, you may be able to reach a large audience. With a user-friendly interface, you can create emails without losing control. In fact, you may make use the best use of templates if they are there to fit your needs.

Advanced List Maintenance

Almost every ESP provides the flexibility to add or remove email subscribers, but you have to look beyond this. What you should look at the email services provider automatically removes hard bounces (incorrect email addressed in the list).It should also take care of the soft bounces that are after that some bounce backs. In the same way, if there are any opt-outs or there are any subscription-related changes they should be automated as well.

Ease of Integration

The email marketing works best when it is closely integrated with other systems. The service provider should offer, easy-to-use APIs that allows easy integration of service with the e-commerce platforms. For instance, you should be able to track the email clicks and conversations.

Incorporation of Anti-spam Practices

You have to make sure that none of the email sent goes to spam. What is meant by it is that provider should follow better anti-spam practices.

Competitive Pricing

The provider should offer many plans so that you may easily go for one based on your budget. In fact, appealing prices make a desirable service manifold.

Finally

In case there is any technical issue, you must be able to get help round the clock. These are some of the most desirable features in best email marketing service. Just make your decision based on availability of these features.

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